Ethiopia improves its competitiveness in the global tourism market

According to the latest Travel & Tourism Competitiveness Report, Ethiopia climbed by two spots (to 116 out of 136), in the Competitiveness Index. Obviously, there are plenty of improvements needed across the country; however, there are some bright spots to pick up from the report.

• Ethiopia ranked 3rd in the Eastern Africa in terms of Price Competitiveness, and in the middle of the pack for all countries (ranked 64 out of 136)

• The purchasing power parity is in the top 1/3 of all countries, allowing visitors to get more out of their money in the country!

• According to the latest Travel & Tourism Competitiveness Report, over three quarters of a million foreign tourists visited Ethiopia in 2017, spending almost $400m.

Here at Lalibela Brew Tour we are steadfast in helping Ethiopia improve its tourism offering, and we hope you will join us for a truly unique activity in the heart of an historic town. You can book your tour online!